|
In recent years Husqvarna has strengthened their position with the acquisition of
several companies and their brands, each of them individually strong. These
acquisitions created a fragmented brand position compared to having one single,
strong brand with a uniform product range and colour.
This is why Dimas, Target and Partner have now changed to the Husqvarna brand,
starting a new era in the construction equipment business. They’re combining their
brands into one strong brand, totally dedicated to construction, and they are
determined to make it the most powerful brand in the industry. By utilizing their
complementary expertise, global experience, research resources and business
knowledge, they will be able to offer more efficient products and better service and
support.
|
|
